Sprint 3: Sea-Weed based packaging

For this sprint we created a business that was related to the current consumers need.
We started with looking at environmental problems globally, and what kind of problem stands close to the human being. During this search we found that the ocean is a big topic nowadays. People are starting groups to clean up the beaches, and the biggest ocean clean up project has been launched.
We watched this video (https://www.youtube.com/watch?v=IA9O9YUbQew) from WWF about plastic pollution and that was the final touch to create our product!

If you want to create a new product, you should always start by making a business plan. This can be done by for example a business model canvas. We created our own business model canvas which can be found in image 1!

Image 1: Business Model Canvas 

Within this business model canvas you can find everything we need to start the business. Our resources, our activities, the key partners, our markets and customers. By creating the business model canvas we can show ourselves what is needed and what our goal is!

If we want to zoom in on our customer we take the value proposition and the market & customer segments and we create a value proposition canvas found in image 2.

Image 2: Value Proposition Canvas

We look at our customer, for which we take ekoplaza as an example. The gain for ekoplaza, if they buy our product, is the reduction of plastic packaging within their shop, with a goal to meet the consumers demand, and they are selling healthy and ecological packaging. The pain of sea-weed based packaging is the food safety regulations. To relieve this pain, you use it for packaging within packaging. For example the noodles that have a a packaging with herbs and oil within the noodles packaging can be replaced with the sea-weed based package.

The costs for our idea are not worked out yet but we will focus on the people that will work in the company, production and the supply chain, the product and the prices, the marketing and the sales and distribution.

Image 3: Costs 

And now one of the most important things, how will you sell your story?
That can be done by using the Golden Circle. https://www.youtube.com/watch?v=XNqKZybIdv4 within this youtube video Simon Sinek explains in a detailed and easy way how to use the Golden Circle to create a perfect selling story.

Image 4: the Golden Circle 

WHY do we want to make a packaging of sea-weed?

Movie 1: https://www.youtube.com/watch?v=IA9O9YUbQew

HOW do we want to achieve it?

"If we can produce plastic from seaweed on a large scale this would mean using fewer fossil fuels and freeing up valuable agricultural land for food production". 

• creating packaging that replaces plastic
• keeping or improving the quality of there placement 
• ensuring that the life cycle of the product isn't polluting at any point 
• listening to what the  customer wants 

WHAT is our product? 

Sea-Weed based packaging! 

The product has the following characteristics:

image 5: packaging

• it dissolves in warm water, making it a zero waste product
• 100% biodegradable and works as a natural fertilizer for plants
• it has 2 years of shelf life, even without preservative 
• nutritious, contains high fiber, vitamins and minerals 
• can be customized to give specific taste, color and brand logo
• printable and heat sealable  

image 6: packaging

What stakeholders will be important for us, and which won't be? That can be found within our stakeholder analysis. 

Within these two weeks we created a bio based, innovative solution for a global issue. The sea-weed based product may not be within the supermarket shells within one year, but it is a smart, sustainable and healthy solution to a really big problem within this world.